Bluesky Surges to 25 Million Users, Challenging X’s Dominance

California: A relatively new social media company, Bluesky, is experiencing explosive growth after a wave of dissatisfaction with X, formerly Twitter. The sign-up surge comes amid widespread criticism of X’s owner, Elon Musk, and his controversial decisions.

Since Elon Musk acquired Twitter in October 2022 for $44 billion, he has implemented various significant changes, such as removing the block feature and introducing paid verification—his vocal support for far-right issues, including President-elect Donald Trump, further polarized users.

Contrastingly, according to internal data, Bluesky recorded a whopping 5 million new since November 22. Its user base stands at over 25 million as of this week. Initially developed by former Twitter CEO Jack Dorsey in 2019, the platform looks to provide an open and decentralized social media experience. Bluesky allows users to build their servers. There are also familiar features, like short posts, replies, likes, and reposts.

According to Bluesky Spokesperson Emily Liu, the company sees its app gaining acceptance and increasing popularity: “Users are reporting higher-quality engagement and, most importantly, that they’re having fun!” The app even records a record activity by its users on metrics like likes and follows.

While X, Musk’s Twitter alternative, lost major high-profile users such as Stephen King and Jamie Lee Curtis, it also reported increased activity, with more than 10 million posts and 20% increased signups for new users in a single day during the election.

Today, Bluesky, led by CEO Jay Graber, is positioning itself in this decentralized and engaging fresh start for those looking away from the social media scenario.

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